报告题目：Optimal Distinctiveness in CSR Practices: Examining the CSR Scope Conformity and Emphasis Differentiation among Chinese Publicly Listed Companies

报 告 人：周小宇 助理教授

报告语言：中文

报告时间：2019年10月22日9:30

报告地点：长安校区管理学院214

主 持 人：张莹 副教授

报告摘要：Building on recent development in optimal distinctiveness (OD) research, we identify two dimensions of corporate social responsibility (CSR) practices—CSR scope conformity and CSR emphasis differentiation—and examine the antecedents of both. We theorize on how state control and financial media coverage of a firm shape its CSR scope conformity and emphasis differentiation, and how these main effects vary depending on whether a firm is part of a socially contested industry and the competitive intensity of its industry. We test our predictions using a database of 942 Chinese publicly listed firms between 2008 and 2016. Our findings demonstrate that the behavioral patterns that OD encompasses are more heterogeneous than generally recognized.

报告人简介：周小宇博士毕业于北京大学光华管理学院，现任上海科技大学创业管理学院任助理教授、研究员。他的研究兴趣集中于受众评估（audience evaluation）、组织类别（organizational category）和企业社会责任战略。他的研究成果发表在Academy of Management Journal，World Development， Journal of Business Ethics等国际权威学术期刊上。他关于中国企业创新行为和利益相关者战略的研究论文分别发表在《南开管理评论》，《管理科学》，以及《营销科学学报》等中文管理核心期刊上。