On the afternoon of April 22nd, Professor Hui-Chang Moon, the President of Seoul Science & Engineering Graduate School (aSSIST), was invited by the School of Management to give an academic report titled "Strategies for China in a Time of Uncertainty: Insights from The Art of War" in the 214 conference room of the college building. The meeting was chaired by Professor Tian Qingfeng, with some faculty members and graduate students from the college attending the lecture.
Professor Hui-Chang Moon, drawing on the strategic thinking of "winning without fighting" from "The Art of War," used the ABCD model framework to discuss issues such as global uncertainty and strategic challenges, economic tensions, and technological disruption. Starting from the competition between China and the United States, their trade relations, and trade statistics, he pointed out that changing the business environment and building co-evolutionary global partnerships through the Global Value Chain (GVC) is a current strategic choice. At the same time, Moon elaborated on the impact of the global value chain and two different perspectives on international business, and in conjunction with China's FDI environment, he pointed out the direction of business strategy, which is to focus on agility, benchmark against international markets rather than domestic markets, integrate domestic and international competitiveness, and develop jointly with other countries.
Furthermore, Moon combined emerging technological products such as ChatGPT, using Silicon Valley and Zhongguancun as examples, to explain the ABCD technology model in detail and analyzed the competition between China and the United States in manufacturing and technology sectors.
During the interactive session, Moon answered questions from students present at the event. Professor Tian Qingfeng shared his insights on Chinese business strategy and provided a brief summary of the report.
This academic lecture was the 5th session of the 2024 Overseas Expert Lecture Series by the School of Management. It provided a certain reference value for studying China's business strategy situation and strategic direction under the uncertain international situation, offering an important learning and exchange opportunity for faculty and students.
Introduction to the Speaker:
Hui-Chang Moon (Ph.D., University of Washington), currently serves as the President and Honorary Professor of ASSIST University. He has previously held the position of Dean of the Graduate School of International Studies at Seoul National University. He has been invited to give lectures at several universities in Europe, including Stockholm University and Helsinki School of Economics (now Aalto University), in Asia at Keio University and Beijing Normal University, and in the United States at Stony Brook University and Stanford University. He has conducted various consulting research projects for multinational corporations (such as Samsung Electronics), international organizations (such as the United Nations Conference on Trade and Development), and governments (such as China, South Korea, Malaysia, the UAE, Azerbaijan, and India). He has published numerous articles and books with top publishers, including "Strategies for the Economic Success of South Korea" (2016, Oxford University Press), "The Art of Strategy: From Sun Tzu to Michael Porter" (2018, Cambridge University Press), and "Global Business: An Asian Perspective" (2022, World Scientific Publishing), and has received the Seoul National University Academic Research Award.
(Written by Sun Jiajing, Reviewed by Shao Jing and Zhang Shuang)
